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Ram Charan – source

Content marketing strategy beyond the first degree(s): value chains

Each successful content marketing strategy is a social and connected content marketing strategy by definition. I'm not just talking about the areas where social media marketing and even social business overlap with content marketing....
Most enterprises characterize themselves as intermediate in social business maturity – Altimeter Group The State of Social Business 2013

This is your real social business strategy challenge

Social business and the social enterprise are about so much more than the leverage of social technologies in combination with other third platform technologies such as cloud computing, mobility and big data (analytics). It is...

From social media to social business: beyond social contacts

Social business is not just about social media marketing but can involve all business functions. It's about collaboration, community, customer-centricity and changing evolutions in the way we do business, based on social principles and...