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Dave Chaffey at the i-SCOOP Fusion Marketing Experience Brussels 2011

Is the time right for Social Media Optimization?

In this guest post, Dave Chaffey , speaker at i-SCOOP's first two Fusion Marketing Experience conferences, looks at the core of social media optimization (well, as a European I should say optimisation like Dave...

Social media optimization: sharing is caring

The broadcast model of brand content marketing has been giving way to the conversation model supported by social media. As a result, things are bit trickier now and brands are held up to a...