Tag: single customer view
Connecting the customer experience
Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. And it increasingly revolves around personal, personalized and at...
The role and use of content in email and marketing automation
People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether you're using email or a social platform, for instance, when...