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Starbucks experience map by Little Springs Design as posted by Joyce Hostyn

Connecting the customer experience

Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. And it increasingly revolves around personal, personalized and at...
B2C Content Marketing Usage by Tactic - eNewsletters rank third - source

The role and use of content in email and marketing automation

People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether you're using email or a social platform, for instance, when...