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The LMA landscape and place of marketing automation software via Laura Ramos

Marketing automation software vendors leading the LMA pack?

The market of lead management automation (LMA) software vendors has been very active with new tools and services, targeted towards sales and marketing and at the same time better aligning the lead generation and...
Supportforce - integrated customer service

Salesforce.com goes contact center and help desk with Supportforce

In the ongoing integration between contact center solutions and CRM in a multi-channel world it was to be expected: cloud pioneer Salesforce.com just launched Supportforce.com. Most analysts were waiting for the announcement which is fully...