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Marketo gets acquired and joins Return Path in the Vista Equity Partners portfolio

For years the question hasn't been if but when and by whom Marketo would be acquired after so many of its marketing automation competitors became part of one of the bigger marketing technology stack...

Sameer Patel: four elements of a holistic digital transformation framework

Recently I was following a few events where the core theme was digital transformation. One of them had SAP's Sameer Patel as a speaker. I noticed this tweet with a picture of Sameer and a...

Content marketing lessons from SAP

Lee Odden, one of the speakers at Content Marketing World 2012, posted a series of blog posts with interviews about content marketing. The different interviews were also summarized in an eBook with content marketing...