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Give your salespeople the tools to sell – sales success with Nancy Nardin

Buying behavior has changed. Marketing has changed. Sales has changed. Customer-centricity is revisited as customers continue to change and increasingly feel overwhelmed. However, has...
Sales prospect selling concept

Prospects want frictionless experiences too – emotions in B2B buying and selling

How do you solve the buying disconnect in B2B and complex buying journeys? For starters by realizing there is a disconnect and that buying...