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Give your salespeople the tools to sell – sales success with Nancy Nardin

Buying behavior has changed. Marketing has changed. Sales has changed. Customer-centricity is revisited as customers continue to change and increasingly feel overwhelmed. However, has sales adapted enough to overcome commercial challenges? How has the...
Sales prospect selling concept

Prospects want frictionless experiences too – emotions in B2B buying and selling

How do you solve the buying disconnect in B2B and complex buying journeys? For starters by realizing there is a disconnect and that buying AND selling have both become more complex overall. And by...