Tag: sales enablement
Give your salespeople the tools to sell – sales success with Nancy Nardin
Buying behavior has changed. Marketing has changed. Sales has changed. Customer-centricity is revisited as customers continue to change and increasingly feel overwhelmed. However, has sales adapted enough to overcome commercial challenges? How has the...
Prospects want frictionless experiences too – emotions in B2B buying and selling
How do you solve the buying disconnect in B2B and complex buying journeys? For starters by realizing there is a disconnect and that buying AND selling have both become more complex overall. And by...