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Ram Charan – source

Content marketing strategy beyond the first degree(s): value chains

Each successful content marketing strategy is a social and connected content marketing strategy by definition. I'm not just talking about the areas where social media marketing and even social business overlap with content marketing....
Content in context – deconstruct to reconstruct – picture by Loes van Dokkum

Content in context: how sharing equals creating content

At the Customer Media Conference in Haarlem, The Netherlands, I presented a keynote on content marketing in context. The topic of content in context has been on my mind since over a year now. We...