Tag: privacy

Global Connected Consumer Index 2019: the relevancy balance in marketing

The second edition of the Selligent Global Connected Consumer Index finds a connected consumer who is more demanding and at the same time more wary of sharing personal data with marketers, who need to...
Trust concept

Trust and technology: in tech we trust – for now

Protectionism, anti-globalization, increasing citizen dissatisfaction, the voices of populism and the erosion of trust in all areas of business and society. As a sector, technology, enjoys the highest level of trust with 76% - but...

Sharing personal data: email versus social media

According to Experian Marketing Services, young Brits are more open to sharing sensitive personal data with brands across social media platforms. The research shows, however, that most young people prefer sharing their personal email...