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Deirdre Breakenridge

Social, content and PR: connecting the human dots

Put a bunch of PR professionals in a conference room and you get presentations filled with tweetable data, quotes and cases where content marketing, storytelling and social media take center stage. And that’s how...
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PR and marketing disagree on social media: a wake-up call

According to a recent survey conducted by Vocus, a provider of on-demand software for public relations management (and owner of PRWeb), many businesses are realizing the need to integrate PR and marketing. However, there...
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