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Deirdre Breakenridge

Social, content and PR: connecting the human dots

Put a bunch of PR professionals in a conference room and you get presentations filled with tweetable data, quotes and cases where content marketing, storytelling and social media take center stage. And that’s how...

Social media, journalism and PR 2.0

European research (more below) shows that journalists use online tools to gather information. Fortunately it’s often to find additional information. But unfortunately journalists also often completely base themselves on what is being spread online...