Tag: Persuasion

Complexogram

Complexograms: an illustration of your content marketing needs

The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy or content. In most cases it exists because the marketer was designated a box...
6 universal truths of influence

Influencer marketing and the six universal truths of influence and human behavior

Warren Buffet has quite some psychology books on his reading list. At least, that's what Dr. Robert B. Cialdini said in a presentation on the last day of the Gartner CRM Summit. Discover the...