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Display advertising on Facebook versus Google: who wins?

Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can...
Bryan Eisenberg at Fusion Marketing Experience

Succeeding with PPC ads on search and social

At the latest Fusion Marketing Experience conference, Bryan Eisenberg gave a hands-on workshop the second day on optimizing PPC (Pay Per Click) ads. Most examples concerned Google but what @thegrok explained is valid for...