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Content distribution: which is the best platform/channel to amplify your content?

The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different...

Rethinking paid, earned and owned media – a holistic approach

The title of this blog post is the same as a report by Initiative. The report, among others shown at the Cannes Lions festival, calls upon marketers to rethink the whole concept of paid,...