Tag: outbound marketing

Inbound marketing versus outbound marketing: a pointless debate

Since several years marketers are debating the evolution of marketing from the inbound marketing versus "outbound" perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and...

The ripple effect of blogging – inbound is not enough

Often, inbound marketing is defined as a combination of marketing strategies that focus on “being found” by people in the online space. According to a definition on Wikipedia inbound marketing is, I quote: “a...