Tag: Optimize

Lee Odden: integrate to be the best answer

Lee Odden kicked off i-SCOOP's Content Marketing Experience Conference 2014 with a keynote, titled “Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking”. It was the second time Lee joined...

Content marketing strategy in plain English: getting started

You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy/plan and how do you get started? In plain and simple English (I hope). As a...