Tag: Olivier Blanchard

Social media ROI and measurement: questions you should ask

ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of the business (predominantly marketing) investments in social channels, networks, strategies...

Brian Solis: the value of a Like

In an interview with leading Belgian marketing magazine Pub at the occasion of i-SCOOP's Fusion Marketing Experience "Social Business Sessions with Brian Solis and Olivier Blanchard" in Antwerp, Brian Solis was asked about the...

The humanization of customer experiences: care to the max

How genuinely human can a business be? How much does a business take human values into account? The Voice of the Customer? Expectations? Intent? Customer experiences? The fact that the web has become more...