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Social media ROI and measurement: questions you should ask

ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of...

Brian Solis: the value of a Like

In an interview with leading Belgian marketing magazine Pub at the occasion of i-SCOOP's Fusion Marketing Experience "Social Business Sessions with Brian Solis and...

The humanization of customer experiences: care to the max

How genuinely human can a business be? How much does a business take human values into account? The Voice of the Customer? Expectations? Intent?...