Tag: Olivier Blanchard
Social media ROI and measurement: questions you should ask
ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of the business (predominantly marketing) investments in social channels, networks, strategies...
Brian Solis: the value of a Like
In an interview with leading Belgian marketing magazine Pub at the occasion of i-SCOOP's Fusion Marketing Experience "Social Business Sessions with Brian Solis and Olivier Blanchard" in Antwerp, Brian Solis was asked about the...