Tag: Native advertising

content-distribution-concept

Content distribution: which is the best platform/channel to amplify your content?

The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different...
Lee Odden at the i-SCOOP Fusion Marketing Experience in 2012 – picture by Remy Bergsma

Customer-centric content marketing: Lee Odden weighs in

Lee Odden was one of the keynote speakers at i-SCOOP's Content Marketing Conference in 2014 in Antwerp . Attendees of previous events might remember that Lee joined us at another event where we looked...