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The integrated power of social and email: engagement and deliverability

Engagement! That's the new buzzword in email deliverability. ISPs and web based email services want you to engage your subscribers. They want to see action and interaction and they have the mechanisms in place...

Welcome to multi-screen media consumption

Google published the results of research done in collaboration with Ipsos and Sterling Brands; The New Multi-screen World. The research provides insights regarding cross-channel and multi-screen media consumption. Although the results are not really surprisingly,...