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Richard Sedley at the Fusion Marketing Experience

Richard Sedley: social engagement and mobile marketing magic

If you’ve been around marketing for a while and especially if you have been around online marketing for some time, you have likely heard in the past people ask if their company really needs...

Customer-centric thinking: the channel-agnostic customer

The link between CRM and digital interactions, touchpoints and campaigns, has never been clearer before than today. A customer-centric business has to interact with prospects in a multi-channel way with CRM processes as to...