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Customer life cycle and CLV

Understanding the customer life cycle and calculating customer lifetime value (CLV)

The customer life cyle and models to calculate the customer lifetime value (CLV). The customer life cycle comes from the practice of CRM where it's traditionally used to map the different stages a customer goes...

Jim Sterne: the customer is more visible than ever

Jim Sterne is among many other things, Chairman of the Digital Analytics Association. In this interview, Jim shares his views on the role of social media marketing, obviously looking at analytics and metrics/ROI of...