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B2C Content Marketing Usage by Tactic - eNewsletters rank third - source

The role and use of content in email and marketing automation

People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether you're using email or a social platform, for instance, when...

Content marketing case: the Vocus social media strategy tool

Vocus has developed an interactive social media strategy application, based on data and content of partners such as MarketingSherpa. It’s a nice tool but most of all a nice content marketing case, proving the...