Tag: marketing optimization
Optimize for people first – connected improvement beyond technology and marketing
Marketers always had a tendency to optimize for channels, media and the technologies they used. Up until the arrival of tools to optimize for journeys, touchpoints and individual experiences it was hard to do...
Website features that influence shoppers: 10 indicators and 3 lessons
By learning the psychological, contextual and practical factors that influence shoppers, an online business can position itself to increase sales by meeting customer needs and fulfilling expectations.
According to an October 2011 survey by the...