Tag: Managing Content Marketing
Robert Rose on content marketing and storytelling
Robert Rose is the Chief Strategist at the Content Marketing Institute. In this interview with Robert we take a look the evolutions in content marketing and in related areas such as content management, customer...
Content marketing strategy in plain English: getting started
You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy and how do you get started? In plain and simple English (I hope).
As a...