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Robert Rose on content marketing and storytelling

Robert Rose is the Chief Strategist at the Content Marketing Institute. In this interview with Robert we take a look the evolutions in content marketing and in related areas such as content management, customer...

Content marketing strategy in plain English: getting started

You need a content marketing strategy. That’s what everyone tells you. So, why do you need a content marketing strategy and how do you get started? In plain and simple English (I hope). As a...