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Content distribution: which is the best platform/channel to amplify your content?

The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different...

Digital marketing transformation – the customer leads the dance

The essential role of customer experience - and the increasing focus on the customer journey - is driving many evolutions in the corporate world and within organizations. Digital marketing transformation is one of them. Digital...
The trust B2B buyers place in their professional networks - source IDC via and with LinkedIn - click for full PDF

B2B buyers and professional social networks in the purchase decision

In case you believed we can forget about social media in marketing and business, here's a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers "studied social...