Tag: LinkedIn
Content distribution: which is the best platform/channel to amplify your content?
The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals.
Every company has different goals, different target groups, and different...
Digital marketing transformation – the customer leads the dance
The essential role of customer experience - and the increasing focus on the customer journey - is driving many evolutions in the corporate world and within organizations. Digital marketing transformation is one of them.
Digital...
B2B buyers and professional social networks in the purchase decision
In case you believed we can forget about social media in marketing and business, here's a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers "studied social...