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Laura Ramos - Forrester

B2B content marketing challenges: where is the value?

Forrester has been working on a content marketing maturity assessment model and recently announced the results (read more about the value of content marketing maturity models), along with some findings regarding B2B content marketing. We’ll...
The LMA landscape and place of marketing automation software via Laura Ramos

Marketing automation software vendors leading the LMA pack?

The market of lead management automation (LMA) software vendors has been very active with new tools and services, targeted towards sales and marketing and at the same time better aligning the lead generation and...