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Koen De Witte

The 3 crucial elements of a successful CRM or SFA system

In a previous post I explained why B2B CRM systems are not the best friend of sales teams, according to Leadfabric's Koen De Witte. In this post a look at how Koen thinks B2B...
Koen De Witte

Why B2B CRM systems are not the best friends of sales teams

I recently sat down with Koen de Witte, Chief Weaving Officer of Leadfabric, a one stop shop for international B2B sales and marketing professionals that offers solutions, including marketing automation (Eloqua, Marketo, Pardot,...), to...