Tag: Koen de Witte
The 3 crucial elements of a successful CRM or SFA system
In a previous post I explained why B2B CRM systems are not the best friend of sales teams, according to Leadfabric's Koen De Witte. In this post a look at how Koen thinks B2B...
Why B2B CRM systems are not the best friends of sales teams
I recently sat down with Koen de Witte, Chief Weaving Officer of Leadfabric, a one stop shop for international B2B sales and marketing professionals that offers solutions, including marketing automation (Eloqua, Marketo, Pardot,...), to...