Content is one of the most debated and often hyped topic in marketing and business nowadays. Yet, beyond the scope of content in marketing and content in a collaboration and social business context, a...
Content management is changing fast in a more customer- and business-oriented context. An overview of the trends in content management, Big Data and information management with John Mancini, leader of the AIIM global community...
In research and a white paper, conducted by information management professionals organization AIIM, the organization looks at what’s the main focus of customer-centric businesses right now: improving customer service and the customer experience. It's...