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Marketing ROI

Marketing ROI: the need to integrate around the customer

Marketing ROI and marketing measurement serve the business and the customer. In an interview with marketing ROI expert Jim Lenskold at the occasion of one of the events we organized, Jim explains his take on...

Social media ROI and measurement: questions you should ask

ROI stands for Return on Investment. Period. If we talk about Social Media ROI in this post, we mean the return on investment of the business (predominantly marketing) investments in social channels, networks, strategies...
Gianfranco Cuzziol - right - at one of i-SCOOP's events

A (good) data-driven business is a customer-centric business

The days when marketers could make decisions solely based on intuition or gut feeling are over. Nowadays, they must measure everything that matters from the perspective of return and certainly the perspective of the...