Tag: Jay Baer

Customer-centric content marketing

Content marketing: a customer-centric manifesto

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing....
Bryan Eisenberg at one of our events

The conversion trinity: lessons for content marketers

Marketing optimization expert Bryan Eisenberg often refers to what he calls the “Holy Trinity of Conversion Optimization". When going through one of the presentations Bryan gave at an edition of our Fusion Marketing Experience...
Frank Strong on one of the key challenges for brands

Content marketing and PR: a deep dive with Frank Strong

Forward-thinking PR professionals have embraced content marketing since quite some time now. Social, content, stories: it’s all related and connected. We talked about content marketing and PR (and social) earlier when covering an event...
Talk to your customers says Jay Baer in the video interview below - it sounds obvious but as digital marketers we forget it too often as Jay says

Youtility: Jay Baer on usefulness and true customer value

Creating business value increasingly equals creating customer value. Customer-centricity isn't a goal anymore, it's the basis. And usefulness is key to achieve it: remember the crucial role of the customer's voice and of intent...
Jay Baer

Youtility: useful content and your inner dragon slayer

You probably heard Jay Baer published a new book, Youtility. I read some reviews before taking some time off and visit beautiful Hungary. Based on some reviews, it appears Jay did a great job...

Beyond the online marketing campaign mindset

It’s interesting to see how marketers look more at consent - and intent - in ever more touchpoints and channels. The customer wants to be more in control. He wants to be the...