ITSMA Archives

Information delivery channels and formats of the B2B Social Buyer – source ITSMA – PDF opens

Houston, we have a B2B content marketing problem – or do we?

My business is not to sell content marketing as a term. My business - or mission - is to help marketers see clear, also when looking at content marketing in a connected and customer-centric...

Relevance and content key in search engine optimization

How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine optimization plays a dominant role in the digital marketing mix....

Tag: ITSMA

Houston, we have a B2B content marketing problem – or do we?

Relevance and content key in search engine optimization