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Social media marketing

Social media marketing: an integrated marketing approach

Social media marketing is a complement for the integrated marketing strategies of many organizations. It also has a broader place in a branding, service and VoC (Voice of the Customer) approach and is certainly...

Towards an integrated analytics approach in email marketing

In the early days of the Internet, measuring the impact of your online activities was very simple. Those who owned a website were already satisfied if they could monitor how much traffic was being...