Tag: IDC
B2B buyers and professional social networks in the purchase decision
In case you believed we can forget about social media in marketing and business, here's a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers "studied social...
The evolving role of the CIO in times of transformation and innovation – outlook...
How will the role of the CIO evolve in 2014? The safest bet in making such predictions is saying “the same way it did in 2013”. Evolutions are not bound to calendar years. However,...
The growth opportunities in content management
IDC recently published a series of studies regarding the future of applications to access and manage content (content management) and digital assets. Overall conclusion: the forecasts for ECM (Enterprise Content Management) and DAM (Digital...
