Tag: IDC
Are consumers, including younger ones, preparing to fight for their privacy?
What if everything you believed about privacy concerns is wrong?
Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We've covered some possible implications and findings previously.
84% of US...
The new technologies marketers intend to use
The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers.
US marketers are more pessimistic about the impact of new touchpoints on...
CIO challenges in the age of digital transformation: analysis and outlook
To say that CIOs didn't understand the business in the past would be a big exaggeration. However, we can't ignore that many CIOs weren't involved in the business enough and looked too much at...
