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Marketing technology concept

The new technologies marketers intend to use

The people at marketing automation software vendor Marketo conducted research to look at 'newer' technologies and what their effect will be for marketers. US marketers are more pessimistic about the impact of new touchpoints on...

Second screen engagement: the social TV experience

This week I moderated IAB Belgium’s annual Think Digital congress in Brussels. I knew a few of the speakers (the world of digital marketing and media speakers is still a small one), but it’s...