Tag: Google AdWords

content-distribution-concept

Content distribution: which is the best platform/channel to amplify your content?

The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different...

Display advertising on Facebook versus Google: who wins?

Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can...