Tag: Foviance

The integrated customer experience must: how to achieve it

If you occasionally read my posts here or elsewhere, you probably know by now that a consistent and valuable customer experience, a focus on business value through customer value, integrated marketing and a multichannel...

Richard Sedley: multi-channel marketing hurdles and pitfalls

For over 20 years Richard Sedley has been in the creative and customer experience field. 16 of those years have been in the online and digital world. Richard focuses on psychology and persuasion in...