Tag: Facebook
Global Connected Consumer Index: the relevancy balance in marketing
The second edition of the Selligent Global Connected Consumer Index finds a connected consumer who is more demanding and at the same time more wary of sharing personal data with marketers, who need to...
Marketers increase spending in paid social – is it smart?
Social media and social networks have come a long way since the early days of Facebook and Twitter.
Social media marketing has become part of virtually every integrated marketing approach and it's almost impossible...
Do consumers trust retailers more than social networks?
Consumers are said to rely more on the advice of their peers and even social connections than on businesses themselves. However, this doesn't mean they trust the social networks themselves when it comes down...
