Tag: Facebook

Global Connected Consumer Index 2019: the relevancy balance in marketing

The second edition of the Selligent Global Connected Consumer Index finds a connected consumer who is more demanding and at the same time more wary of sharing personal data with marketers, who need to...

Marketers increase spending in paid social – is it smart?

Social media and social networks have come a long way since the early days of Facebook and Twitter. Social media marketing has become part of virtually every integrated marketing approach and it's almost impossible...
Sharing personal data with social channels – source MediaPost

Do consumers trust retailers more than social networks?

Consumers are said to rely more on the advice of their peers and even social connections than on businesses themselves. However, this doesn't mean they trust the social networks themselves when it comes down...