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Digitalization and the human element in digital change

One of the key reasons technology implementations, digital transformation efforts, IT projects, customer service or experience optimization plans and digital business projects fail is the lack of attention for the essential human component. It's a...
Richard Sedley at the Fusion Marketing Experience

Richard Sedley: social engagement and mobile marketing magic

If you’ve been around marketing for a while and especially if you have been around online marketing for some time, you have likely heard in the past people ask if their company really needs...

The integrated power of social and email: engagement and deliverability

Engagement! That's the new buzzword in email deliverability. ISPs and web based email services want you to engage your subscribers. They want to see action and interaction and they have the mechanisms in place...