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Engagement has its rewards in social media

One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can...

Brian Solis on the socialization of media

Brian Solis needs no introduction. Solis just published a new book, Engage!, that aims to help businesses build, cultivate and measure success in the new Web. I interviewed Brian about the book. A talk...