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Email marketing: the customer-centric culture failure

Econsultancy's Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents...

Boost sales: focus on shopping cart abandoners

Every single business that sells online has shopping cart abandoners. They are those people who leave their cart in the middle of the digital...

The humanization of customer experiences: care to the max

How genuinely human can a business be? How much does a business take human values into account? The Voice of the Customer? Expectations? Intent?...