Tag: digital marketing transformation


The business and power reality behind customer experience transformation

Being utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations. It’s even a core reason why organizations digitally transform. At least, so...
Most important elements of the ideal customer experience according to customers in EIU research - via MarketingCharts

Customer expectations – get the basics right first

Customer expectations are "changing". Customers expect the same customer experience "quality" levels  as they "get" them from the best-in-class, regardless of industry. Higher customer expectations means upping the ante to meet them. That's what...