Tag: Dick Swaab
Customer experience: emotions, emotions and a word on the brain
Big data, semantic understanding, sentiment analysis, neurobiology, genome research, artificial intelligence, neuromarketing: not a day goes by or amazing new discoveries and advances in any - and often many - of these fields are...
Psychology and marketing: respecting and failing the customer
As organizations focus more on customer service, the customer experience and, well, anything that's customer-related, there's also an increasing attention for the psychological dimension of business (workers) and customers.
Indeed, we have finally discovered that...
