Tag: customer culture
When your brand, people and culture fail the customer – a story
The room was filled with silence as the CMO had just finished his presentation of the new brand logo, brand values, tone of voice and new colors. It had taken many months and finally...
Can you survive the age of integration and collaboration?
No matter how you look at it: no business can succeed if it doesn’t make sure that its customers can make their customers succeed. In the social era we have started calling this the...