Tag: customer-centric marketing

Customer-centric content marketing

Content marketing: a customer-centric manifesto

Content marketing is not an island. It is part of a bigger picture, aiming to create business value by creating customer value. It takes a customer-centric and integrated approach to succeed in content marketing....
Fear of change stands in the way of optimization and integration around the customer

Customer-centric marketing: optimize and integrate

Have you noticed? Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Finally. What we've always called integrated (touchpoint) marketing is back and it's spreading across all -...