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Fear of change stands in the way of optimization and integration around the customer

Customer-centric marketing: optimize and integrate

Have you noticed? Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Finally. What we've always called integrated (touchpoint) marketing is back and it's spreading across all -...

Tips to optimize conversion of online forms

Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve conversion of online forms. A worthwhile theme as it is firstly often forgotten and secondly very important. Apart...