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Content marketing and customer questions

Winning with content marketing by addressing customer questions

Since it was coined at the end of the previous decade, the term 'content marketing' became adopted for various form of marketing and purposes where content matters. In other words: everywhere. Content marketing has...
Kelly Hungerford

Content operations in practice: Kelly Hungerford at your service

Kelly Hungerford has been using content marketing for quite some time as part of her job at Paper.li. On top of being the company’s head of content operations, she’s also in charge of community...
Getting content marketing buy-in

Getting internal buy-in for a content marketing strategy – part 1

Most content marketing strategies and plans fail if there is no buy-in and real engagement across the different levels of the organization. That’s a huge challenge. Any solid content marketing strategy involves several departments...