Tag: Content Marketing Institute

Robert Rose on the customer journey and silos

Robert Rose on content marketing and storytelling

Robert Rose is the Chief Strategist at the Content Marketing Institute. In this interview with Robert we take a look the evolutions in content marketing and in related areas such as content management, customer...
Getting content marketing buy-in

Getting internal buy-in for a content marketing strategy – part 1

Most content marketing strategies and plans fail if there is no buy-in and real engagement across the different levels of the organization. That’s a huge challenge. Any solid content marketing strategy involves several departments...

Stop selling content marketing

Allow me to kick in an open door: content marketing remains a hot topic. There isn’t a single marketing function where content marketing is not the talk of the day. Let me make it...