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Device preferences throughout the day - the place of mobile - comScore

Mobile content marketing and content consumption: data and evolutions

Mobile content marketing. Or better: content marketing in a mobile context. It deserves your attention, regardless of the way you use content for several...

comScore: the shopping and customer experiences across buying stages

Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal...

Smartphone penetration grows: is your email marketing ready?

More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking...