Tag: comScore

Device preferences throughout the day - the place of mobile - comScore

Mobile content marketing and content consumption: data and evolutions

Mobile content marketing. Or better: content marketing in a mobile context. It deserves your attention, regardless of the way you use content for several marketing and customer goals. Just look at all those evolutions...

comScore: the shopping and customer experiences across buying stages

Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal anymore. It is – or should be – a basic...

Smartphone penetration grows: is your email marketing ready?

More and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking notice and making plans to leverage one of the most...