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David Raab

Consolidation in the marketing automation space: what about content?

The consolidation in the marketing automation industry keeps shaking up the market. After last year’s series of acquisitions, the latest move is Salesforce.com’s pending...
Device preferences throughout the day - the place of mobile - comScore

Mobile content marketing and content consumption: data and evolutions

Mobile content marketing. Or better: content marketing in a mobile context. It deserves your attention, regardless of the way you use content for several...