Tag: CMO

Digital transformation concept

Digital transformation 2017 and beyond: a major wake-up call

IDC VP and Chief Analyst Frank Gens kicked off the 2017 series of IDC FutureScape forecast webinars with, among others a look at the trends in the IT industry. It was also a wake-up...

Digital transformation and the CMO: an innovative CIO partnership

In a blog post on the changes in (digital) marketing budget allocation, I mentioned how the CMO and other managers and executives will have to learn more about technology and the social and digital...
Customers culture people and brand

When your brand, people and culture fail the customer – a story

The room was filled with silence as the CMO had just finished his presentation of the new brand logo, brand values, tone of voice and new colors. It had taken many months and finally...