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Consumer concerns force marketers to adapt as techlash hits

Techlash has hit North America. The results will be felt across several online activities, and marketers must take action as the level and impact...
Digital transformation concept

Digital transformation 2017 and beyond: a major wake-up call

IDC VP and Chief Analyst Frank Gens kicked off the 2017 series of IDC FutureScape forecast webinars with, among others a look at the...

Digital transformation and the CMO: an innovative CIO partnership

In a blog post on the changes in (digital) marketing budget allocation, I mentioned how the CMO and other managers and executives will have...