Tag: CMO
Consumer concerns force marketers to adapt as techlash hits
Techlash has hit North America. The results will be felt across several online activities, and marketers must take action as the level and impact of consumer concerns is underrated, according to the 'Future of...
Digital transformation 2017 and beyond: a major wake-up call
IDC VP and Chief Analyst Frank Gens kicked off the 2017 series of IDC FutureScape forecast webinars with, among others a look at the trends in the IT industry. It was also a wake-up...
Digital transformation and the CMO: an innovative CIO partnership
In a blog post on the changes in (digital) marketing budget allocation, I mentioned how the CMO and other managers and executives will have to learn more about technology and the social and digital...
